Our Story

Let's change the system

Zero waste, guilt free takeaway

You drink your coffee or eat your noodles in 30 minutes. The single use containers remain on earth for hundreds of years, polluting oceans and communities worldwide.

Reuser ends this wasteful system by reusing the containers, not wasting them.

Stop the rubbish at the source

Think about all the bags, boxes, cups, and cutlery in each takeaway or delivery order. Now multiply that by 7.5 billion. That's how much waste food deliveries in the UK alone produced in 2019. Or how about the coffee cups? Well, the UK uses over 2.5 billion of those every year, with an estimated 500,000 cups littered every day.

Unfortunately, most of this waste isn't recyclable because it's made from mixed materials or contaminated by food and drink residue.

Reuser eliminates this waste problem via its reusable packaging system.

Reuse is the future of sustainable packaging...

...not “recyclable”, “biodegradable”, or even “compostable” packaging. In all environmental life cycle assessments, reuse is the most sustainable packaging solution.

We wholeheartedly believe that reuse will become the “status quo” in our everyday lives. In the future, our children will ask us “did you really just throw everything away after you used it just once?”

Let’s put an end to this nonsense, wasteful approach. Let’s ignite the reuse revolution instead!

Support local businesses without hurting the environment

Currently, if you wanted to live “the most sustainable life possible” - you wouldn’t ever go out and grab a takeaway coffee, pint, or meal because you would generate single use waste from these activities. This isn’t right. We shouldn’t have to choose between supporting local cafes, restaurants, and events vs. doing the right thing for the environment. This is at the core of why Reuser exists. We want you to be able to support all these amazing local businesses without negatively impacting the environment.

Make reuse as easy as possible

Another problem we at Reuser have with living “the most sustainable life possible” is that typically this is inconvenient and impractical for the average citizen. That’s why we’ve designed our system to be as easy as possible for consumers and vendors to live without waste!

You do have to return your containers to drop-off points, but we have grand visions to place these drop-off points across London so that once you’re done with your coffee or meal, you can simply “throw it away” in a drop-off bin! Easy-peasy.

Reuser is a Covid-safe way to reuse

Pre-pandemic, some of us were doing our part to make a difference in the single-use waste problem by bringing our own coffee cup to cafes. Post-pandemic, most cafes won’t let you do this anymore.

Reuser is a Covid-safe way to reuse. Baristas hand out the coffee in a Reuser coffee cup so the same amount of human contact and touch occurs as if the cafe was using single-use cups. Reuser cleans the containers for reuse to a professional, commercial standard - sanitisation and safety are our top priority. The coffee cup crusade continues!    

The Founder and How it Began

The founder of Reuser, Andrew Matthews (pictured here being a “kook” about to enter the frigid Cornish waters for a surf with his mate) is an optimist who wants to make the world a better place (as corny as that sounds). Having been a city worker in London for a number of years, he began to notice the massive amounts of waste his takeaway habits were having. When he learned that only 9-14% of the world’s recycling is actually recycled, he was shocked.

With this newfound knowledge, Andrew then faced a constant dilemma - “do I order takeout, grab something on the go, attend a food market, or go to a festival and eat and drink to my heart’s content?”...or “do I do the best thing for the planet and not use any single-use food and drink containers?”

He decided that no one should have to make this decision, and went about founding a business that enables people to have fun, eat, drink, support local businesses, and build community - without the waste.

So that’s his story. Please join him in the reuse revolution - our planet needs us!

The Founder and How it Began

The founder of Re:User, Andrew Matthews (pictured here being a “kook” about to enter the frigid Cornish waters for a surf with his mate) is an optimist who wants to make the world a better place (as corny as that sounds). Having been a city worker in London for a number of years, he began to notice the massive amounts of waste his takeaway habits were having. When he learned that only 9-14% of the world’s recycling is actually recycled, he was shocked.

With this newfound knowledge, Andrew then faced a constant dilemma - “do I order takeout, grab something on the go, attend a food market, or go to a festival and eat and drink to my heart’s content?”...or “do I do the best thing for the planet and not use any single-use food and drink containers?”

He decided that no one should have to make this decision, and went about founding a business that enables people to have fun, eat, drink, support local businesses, and build community - without the waste.

So that’s his story. Please join him in the reuse revolution - our planet needs us!

Mission and Vision

Vision: To end the use of harmful and unnecessary waste and become a beacon of the circular economy.

Mission: We enable consumers and vendors to eliminate their single-use food and drink packaging waste via a simple to use reusable container system that builds community and improves the environment.